Personalized name labels
Names made to last.
594k+
Items shipped in 2025
Over 594,000 name labels and stamps shipped to families in 2025.* Each product is designed and printed in our studio in Japan and made to stay readable through daycare drop-offs, the dishwasher, and everyday laundry.*Combined total of name labels and stamps shipped (Jan–Dec 2025).
Flat-rate $7
From Japan · tracked air shipping
15 yrs
Designed in Tokyo since 2011, made in Japan
Personalizing everyday items in Japan — every label and stamp printed in our own studio.
Care
Washable
Designed for repeated dishwasher cycles — names stay sharp on every bottle and lunchbox you load.
Care
Made for laundry
Sewing-free name tags designed to stay attached through the wash so uniforms and PE kits stay with their owner.
Care
Water-Resistant
Made for bottles and lunch boxes — names stay readable through water, soap, and everyday spills.
Origin
Designed in Tokyo
Every sheet is printed, cut, and inspected at our studio in Japan — Japanese craftsmanship in every label, on every order.
Product lineup
Which one is
right for your family?
Start with a set when you're not sure. Pick singles when you know what you need. Mix and match anytime — every label works with every other.
Most popular!
Four labels for the full daily kit
Complete Set
Flat-rate $7 shipping · ships in 1–2 business days
The full daycare-to-school lineup — bottles, bags, jackets, and a stamp for everything else.
Limited!
Back to School essentials all in one bundle
School Set
Flat-rate $7 shipping · ships in 1–2 business days
The full back-to-school lineup — every name, every label, every favorite item covered.
Water-Resistant Labels
For bottles, lunchboxes, and bath gear. Washable & wipe-clean.
Name Stamp
Stamp & ink set for diapers and clothing tags — one press, every item named.
Made for daily life
Water-resistant and washable.
No iron, no sewing
Ten seconds per piece, even on a busy morning.
Designed in Tokyo
Printed and finished in our studio in Japan to Japanese quality standards.
Studio support
A printing error or damage? Send a photo and we’ll replace it free of charge.
Scenes
The right set for
every part of their day.
Pick the labels they need by where they go and what they do — preschool, school, camp, sports, and beyond.
How customization works
Steps to a label
01Step
Enter the name
Your child’s first name, plus a last name if you’d like to include one. Letters and numbers both work.
02Step
Pick up to 5 designs
Choose up to 5 from 400 original designs that fit your child. One design or all five — whatever suits them.
03Step
Choose a layout
Pick how names sit on the sheet — full name, first only, or mixed rows. Switch anytime before checkout.
04Step
Choose a font
Pick from 20 typefaces to match your child’s vibe. Preview it instantly.
Our story
594,487 items named.
It started in 2011, in a small personalization studio in Japan, founded by a handful of people who believed the everyday things a child carries deserve a name that lasts.
Fifteen years later, every label still leaves a small studio in Japan — printed, inspected, and packed by the same kind of hands that started it. Over 594,000 name labels and stamps shipped to families in 2025, one quiet name at a time.
News
Hot off the press.
Press features, media coverage, and the latest from the Kawaii Labels team.
