About Kawaii Labels
Labels as cute asthey are tough.
Designed in Tokyo, made for your family’s everyday. Water-resistant, washable name labels made for real life — and still look adorable doing it.
594k+
Items shipped in 2025
Over 594,000 name labels and stamps shipped to families in 2025.* Each product is designed and printed in our studio in Japan and made to stay readable through daycare drop-offs, the dishwasher, and everyday laundry.*Combined total of name labels and stamps shipped (Jan–Dec 2025).
Flat-rate $7
From Japan · tracked air shipping
15 yrs
Designed in Tokyo since 2011, made in Japan
Personalizing everyday items in Japan — every label and stamp printed in our own studio.
What we make
Four ways to put a name on everything.
Water-resistant labels, tag labels, clothing labels and a name stamp — designed in Tokyo and made in Japan for everyday school life.
Water-Resistant LabelsTag LabelsClothing LabelsName Stamp
Water-Resistant Labels
50–154 Labels · $12.99
Bottles, lunchboxes and cups — made to stay readable through water and the dishwasher.
Tag Labels
93–124 Labels · $15.00
Stick cleanly onto bag and clothing care tags in seconds.
Clothing Labels
93–124 Labels · $18.00
No iron, no sewing — peel and press onto fabric.
Name Stamp
1 stamp · $18.00
One press names paper, tags and everyday gear.
School Set
236–402 Labels · $33.00
Clothing, tag and water-resistant labels in one matching design, to name the whole school year.
Complete Set
236–402 Labels · $42.00
School Set plus a personalized name stamp, to cover every item, flat or 3D.
Both sets also come in cotton
Soft woven cotton for clothing in place of our strong-grip Clothing Labels — set on the care tag with an iron, and gentle against the skin.
Why families choose us
Ready for everything.
Names stay readable through water and soap, designed to stay put through the dishwasher and everyday laundry — no sewing, all designed in Tokyo.
Care
Water-Resistant
Bottles, cups, and the bottom of the bath toy bin — names stay readable through water and soap.
Care
Washable
Top rack, bottom rack — designed to resist lifting and fading through the dishwasher.
Care
Made for laundry
No sewing — designed to stay attached through everyday laundry.
Care
Lunchbox ready
From lunchbox to leftovers — designed to resist peeling through everyday use.
Shipping and returns
Flat-rate $7 shipping
One fee per order to the US, shown in your cart before checkout.
Shipping PolicyShips from Japan in 1–2 business days
Made to order in our Japan studio and sent with tracking.
How shipping worksAll sales are final (personalized items)
If it arrives damaged, printed differently from your order, or as the wrong item, you are eligible for a free replacement.
Returns policy
Design
Design in TOKYO
Our design team sketches each character and layout from scratch in our Tokyo studio — over 400 originals, and counting. No stock clip-art, no templates: just playful, considered designs made to feel like your child’s own.
- 400+
- original designs
- Since 2016
- naming families
- 594,000
- labels and stamps shipped in 2025
How it’s made
The way a Japanese studio does it.
Design, print, cut, and check — every sheet passes through four careful steps in our studio in Japan before it’s packed and shipped to your door.
- 01
Designed
Original characters and layouts drawn in-studio.
- 02
Printed
Color-matched and laminated for a water-resistant finish.
- 03
Checked by hand
Every sheet inspected before it leaves us.
- 04
Shipped to you
Packed with care and flown from Japan to your door.
Materials & craft
Made to be trusted, down to the ink.
We obsess over what actually touches your child’s things — the adhesive, the film, the ink. Every label is designed and finished in Japan to stay put, stay readable, and look good doing it.
- Laminated, water-resistant finish
- No sewing needed
- Strong adhesive hold
- Made in Japan
Company outline
The studio on paper.
Kawaii Labels is the direct-to-family brand of LESTAS Co., Ltd. — a Japan-based e-commerce studio specialized in personalized goods.
Visit the corporate site- Legal name
- LESTAS Co., Ltd.
- Founded
- June 2011
- Capital
- ¥14,966,000
- Representative
- Shin Owaki, Founder & CEO
- Headquarters
- Sumitomo Nakanoshima Bldg. 4F, 3-2-18 Nakanoshima, Kita-ku, Osaka 530-0005, Japan
- Business
- Planning, development and operation of e-commerce that produces and sells made-to-order, personalized products.
Our story
From 2011 to families worldwide.
A small Japan atelier that grew into LESTAS Co., Ltd. — fifteen years of obsessing over personalization, and the milestones that reached over 594,000 items shipped in 2025.
The Kawaii Labels studio
Made by LESTAS Co., Ltd.The beginning
2011: Founded in Japan
Founded in Kyomachibori, Osaka as a small personalized-goods e-commerce studio — the beginning of LESTAS.
For families
2016: First family label line
We start making name labels for families in Japan, bringing them to everyday school and daycare life.
LESTAS Co., Ltd.
2019: Became LESTAS
Renamed to LESTAS Co., Ltd. and moved our headquarters to Nakanoshima, Osaka — growing into multi-site studios with in-house print.
Overseas
2026: Kawaii Labels goes global
Kawaii Labels launches overseas, shipping from Japan to families across the United States.
Designed in Tokyo · Made in Japan
A name for every kid.
Pick a style, type their name, and make it unmistakably theirs — crafted in our studio in Japan.
Emma S.Noah K.Mia T.Leo H.Aria M.Yuki S.
Ready to name everything? Start with your first set.
